In 2020 a friend and I launched a small clothing brand, turning a shared idea from 2018 into a real product. Together we designed and built the webshop in WordPress, learned the ins and outs of SEO, accounting tools, and all the logistics of running a business, all in our spare time!

I was responsible for creating all the clothing graphics, brand coherence, managing our Instagram account, and co-designing the site. This project became a crash course in everything from vector design and branding to user experience and digital marketing.